In the fall, the READY Career Education marketing campaign launched a research effort focused on refining future marketing strategies and gaining deeper insights into how local colleges are perceived by both students and their communities.
Understanding Student Media Engagement
The Media Habits Survey focused on students’ media consumption, advertising recall, and overall impressions of their colleges. Key findings include:
Local Awareness of Community Colleges
The Community Attitude Survey assessed general awareness and perceptions of the 12 local community colleges among residents of Riverside and San Bernardino counties. Key insights include:
This spring, the focus will turn to understanding why students who have applied did not enroll, what barriers they face, and what type of support they would need to register.
This type of research helps provide a clear path to refining outreach strategies, leveraging popular media channels, and improving the perception and access of career education programs. These insights will help the READY campaign and local colleges better connect with both prospective students and the communities they serve.
Culinary careers are sizzling again as the hospitality and restaurant industry bounces back from the pandemic and seeks to fill the positions vacated during the COVID-19 downturn. Chaffey College is doing its part to get more cooks in the kitchen.
Dual Enrollment (DE) is catching on as students and their families recognize the advantages of earning college credit while still working towards high school graduation. But students aren’t the only… Read More – Good News for Community Colleges: Dual Enrollments Are on the Rise
Enrollment in courses not offering credit toward a degree or certificate are outpacing for-credit programs in some states (Fed Communities). And it’s no wonder. With the convenience, minimal time commitment,… Read More – No Credit, No Problem: Noncredit Courses Gain Steam
